Rachel Hutchings

 In recent years, the term vegan has been heard and recognized more and more. We see vegan celebrities on tv, vegan food blogs on the internet, and see a growing number of vegan options in grocery stores and at restaurants. Veganism now appears to be a growing trend, and my aim was to examine how exactly this trend was able to penetrate into mainstream culture. How did veganism make a name for itself?

 

The project is in the form of a short video meant to be lighthearted and funny, while also being informational. I really want to highlight this pop culture buzz around veganism and the various ways it has manifested.